Where should you place paid advertisements to get the best return on your investment? That’s a question every business owner must answer as they determine where to spend their ads budget. At this point, you’ve done enough research to know that there is an overlap between your target customer and folks who use LGBTQ+ dating sites. But, which of these sites and services should you use to reach your audience?
You’re likely considering Grindr advertising, and for good reason. They are an industry power player, and certainly has a lot of influence over the male dominated portion of the queer, online dating community. However, before you invest in their advertising services, it’s worthwhile to look into some other options.
For example, Taimi is a fully inclusive LGBTQIA+ dating app that is now offering ads to compatible advertisers. Perhaps this more “niche” dating site would offer you a deeper reach. Let’s take a look at how the two sites’ advertisements compare.
Advertising on The Grindr Dating Platform
When people think of companies in the queer dating space, Grindr is probably the first that comes to mind. This app targets gay, bisexual, and trans men who are mostly in search of hookups, although it’s also used by people interested in dating and serious relationships. It has many desirable features, including the ability to log in via your phone and see users who are close to your current address. Naturally, brands that want to communicate with this demographic have found Grindr to be an effective advertising partner.
Why is The Grindr App a Good Advertising Choice
The Grindr app can offer ad account holders a pathway to reaching an audience that is engaged with money to spend. Grindr offers excellent targeting, beyond the characteristics of queer man, that allows each advertisement to be seen by the most responsive audience possible. Grindr’s ad targeting options include age, location, and other traits.
When people login on the Grindr app, they are engaged and active. They are searching for connections, and this means they are more likely to engage with advertisers when compared to apps and websites that are more passive. This may lead to better ROI thanks to increased conversion rates over the lifetime of the advertising campaign.
Grindr also provides its partners with helpful data. This user information is extraordinarily helpful when it comes to decision support. Advertisers can gain deeper insights into target audiences, and make campaign adjustments accordingly.
How to Advertise on Grindr
There are many ways to reach potential customers on this dating site. Businesses have plenty of control over this. In-app advertising is one of the more popular options. These options are sponsored content, banner ads, etc. App users see these ads when they use this app if they are within the target user group.
For brands that want to advertise outside of the app, they can partner with Grindr by creating events and curated user experiences. This can be used as to create an engaging alternative to traditional online advertising.
Things to Consider When Advertising to Grindr Users
Businesses can use Grindr to reach their users. This works well because they have an audience that is highly engaged, with diverse interests. At the same time, marketing teams should understand that Grindr has a fairly limited audience in terms of age, gender and sexuality. It may not be the best choice for casting a wide net across the LGBTQIA+ spectrum.
Advertising on The Taimi Dating Platform
If you are thinking about placing ads on a queer dating app, don’t make a final decision without considering some of the smaller
Why is The Taimi App a Good Advertising Choice
Taimi works differently than other LGBTQIA+ apps. Here, the focus is on making meaningful connections in a place that encourages discovery, diversity, and exploration. Taimi is also a truly inclusive app which means the brand has made space for people in the community who have largely been ignored by other dating services. This includes people who choose not to date or engage in relationships in traditional ways.
How to Advertise on Taimi
Taimi encourages potential advertising clients to work with them to build a relationship. At Taimi, the goal is to gain an understanding of each prospective client in an attempt to help them create a plan that is as effective as possible. It is through this communication that the client becomes aware of the different advertising formats that Taimi offers, how data plays a part in advertising on Taimi, and how good content can be used to connect with potential customers.
Here are some of the available options:
- Banner ads
- Native ads spots
- Social media partnerships
- Event partnerships
- Sponsored inbox messages and push notifications
- In-app ads
- Sponsored posts
Taimi is a global app, but it focuses on helping people find mutuals where they are. So, it’s a good choice for location-specific ad placement. All of this is accessible to partners who sign in via the client dashboard.
It appears as though Taimi uses a data-driven approach while also focusing on meaningful, engaging, and organic ad content. Clients can choose the consumers they will target based on a variety of demographic characteristics, interests, device type, location, previous engagement, etc.
Things to Consider When Advertising to Taimi Users
Taimi attracts members of the queer spectrum that haven’t had their needs met elsewhere. As a group, they are tech-savvy, progressive, fashionable, and hip. Taimi members tend to be active in their community, enjoy the nightlife and are constantly connected. They are receptive to ad content that is relevant to them and comes from brands that share their values. At the same time, they value privacy and discretion – so ad personalization should never feel intrusive.
Taimi Vs Grindr Ads Pros & Cons
We hope this comparison offers some helpful insights into the world of queer dating app ad placement on Taimi and Grindr. Here are a few pros & cons to sum things up.
Shared Pros
- Many formats available
- Personalized “white glove” treatment
- Use of data to build effective campaigns
- Excellent client dashboard
- Well managed platforms that emphasize UX, privacy, and safety
Pros For Taimi Only
- Chance to reach an audience that isn’t met by other apps
- Opportunity to engage with a strong community and fill a niche
- May have a broader reach across gender identity, sexuality, and relationship goals than Grindr
Shared Cons
- Reach limited to queer community interested in online dating
- Could take time to find the perfect ad campaign
- LGBTQIA+ users may have elevated privacy concerns
Cons For Taimi Only
- May not have the same depth of reach with cisgender gay and bisexual men as Grindr
Cons For Grindr Only
- Limited audience demographics
