Where should you pay to put your advertisement? Which location, website, or app will give you the best return on your investment? These are just a couple of the questions many business owners need to find the answers too as they take the time to determine how to spend their advertising budget. The fact that you are looking at this page says that there is probably a decent overlap between those in the lgbtq community as well as your target customers. You’ve done the research and have learned that many of your target consumers utilize a multitude of LGBTQ+ websites and apps, but now the question is, which of these are going to be the best to utilize for your investments?
Jack’d is a popular gay dating app, which makes it a great choice for those who wish to connect to the lgbtq community. This application focuses primarily on relationships between cismen, trans men, or those who are male presenting. This means that Jack’d users are comprised of the male online lgbtq dating community. Of course, before you choose to invest in their advertising services it can be worthwhile to take a look at some of the other options that are available. Dating and sex are the key focal points on Jack’d, but there are men who join the app to make friends.
Take a look at Taimi, a fully inclusive LGBTQIA+ dating app that is now offering advertising services to compatible businesses and advertisers. Because Taimi is considered to be a dating site for a specific group of people, it can offer you better reach to those customers. Let’s stop and take a look as we compare how the two sites handle advertisements.
Advertising on The Jack’d Dating Platform
Jack’d is advertised as a dating app for those in the LGBTQIA+ spectrum. The app describes itself as welcoming to all sexualities and identities, however, a quick look at the site tells you that is not exactly the case. Looking at the site it is clear that although it lists itself as being all-inclusive, the main demographic of Jack’d users is bisexual and gay men. However, it is a popular app with features that are popular with users including assistance for those who require profile support, advanced search, multiple options for communicating, and curated recommendations.
Of course, this doesn’t mean you should reconsider advertising through the Jack’d platform. It just means that if your target audience happens to be gay men, then they can be a good choice. Let’s take a look at what they have to offer.
- Ad services that focus on mobile capabilities
- inbox alerts
- full-screen advertisements
- No 3rd party relationships with advertisers
- Personalized assistance
- Events ad opportunities
Why is Jack’d a Good Advertising Choice
Jack’d has a process that takes a personalized approach, with the team focusing on building a direct relationship with their advertising partners to ensure that the entire process is an organic one. This means that the ads you see on the app are created to feel as natural as possible and won’t feel forced or out of place. This makes the users more receptive to the advertisements and more likely to respond to them. If the advertisers who are partnering with them lack experience with the way they handle ads, they will have a team of supportive professionals to help them along the way.
How to Advertise on Jack’d
To partner with Jack’d for advertisements, you can fill out a media inquiries form and make a request for a media kit.
Things to Consider When Advertising to Jack’d Users
There are a few things to consider when you are considering an advertising partnership with a company. However, the main focus should be the demographic that describes the clientele, as well as the features that are offered on the website. However the things that should be considered go beyond even that, here are a few things that you should know about Jack’d.
- Location based app
- Caters to gay and bisexual men as well as transgender singles
- Skews to POC
- Sex positive Community
If you have a campaign in mind that aligns with these features and demographics, this may be a platform to consider.
Jack’d User Experience
It’s also important to consider the user experience on each prospective platform. Ads work best and receive the best support when the target audience is receptive. That happens when members feel safe and supported. Are users able to chat safely with others, or are they able to access support for profile related questions or other issues? Jack’d appears to provide an overall positive experience.
Advertising on The Taimi Dating Platform
Taimi is a fully-inclusive LGBTQIA+ boutique dating app. It is unique in that it was designed from the ground up to meet the needs of the queer community. A look at profiles on the app makes it clear that people join Taimi from every part of the LGBTQIA+ spectrum. The app is known for being diverse and sex-positive. People who are exploring their identity or sexuality are welcomed here, as are those who are interested in dating or relationships that explore ethical non-monogamy.
Members of Taimi appreciate a range of free and premium options that include assistance for those who require profile support or have other concerns. The platform is also committed to safety, education, and public health with an extensive wiki and support resources for those who seek answers or need assistance.
Why is The Taimi App a Good Advertising Choice
Taimi is a site for anyone on the LGBTQIA+ spectrum to find love, make friends, or explore their sexual desires. Brands that advertise on Taimi may be able to reach audience demographics that they can’t on other platforms. Additionally, Taimi ads clients have a choice of native ads types to meet any needs. To help each client achieve the best possible campaign results, Taimi uses technology to track campaigns using several metrics of success.
Taimi also works hard to be responsive to inquiries from prospective partners who want to chat about their options. The platform also has a successful platform when it comes to event-based advertising – something that is fairly unique in this space.
Taimi has a global audience with members located around the world. Prospective ads partners can learn more about Taimi via LinkedIn and other social media pages.
How to Advertise on Taimi
Taimi is a queer dating platform that works on iOS, Android, and web. The ads team at Taimi works with each client to understand their unique needs, and to create a strategy that allows them to achieve the best possible results.
Taimi’s ads services division emphasizes communication as the key component of each customer relationship. They build relationships through a consistent, productive exchange of information. This begins by informing prospective partners about the ads formats they can use. These include banner ads, native ads, social media partnerships, and event partnerships. As campaigns are ongoing, Taimi keeps in contact, offering ongoing support. This includes offering data produced by some of the top of the line ad campaign technology in the world.
Taimi is a platform focused on helping members of the queer community make local connections. Because of this, local businesses and organizations are able to partner with Taimi for local events. Interested parties can submit media inquiries or contact support for more information on past events including initiatives with non-profits such as promoting public health.
Brands who are interested in using Taimi are encouraged to embrace technology. Data is a key part of the ads infrastructure on Taimi. This information can be used for targeting prospective customers across a range of factors including demographics, interests, engagement history, device type, location, and in-app behavior.
Things to Consider When Using Taimi Ads
To get the most out of their relationship with Taimi, brands should understand what makes this dating app’s audience unique as well as the offerings that set Taimi apart.
Taimi’s Unique Offerings
Taimi is focused on providing users with an enhanced experience that facilitates meaningful connections. Some of these extras are free while others can be accessed via a premium membership. Some of the things that Taimi members can do is add and change profile photos, chat, engage Taimi staff for profile support and other help, share photos and videos, send likes, and share pictures and videos. Taimi members use cards to share photos, thoughts, and other information.
Taimi User Experience
Advertisers should care about user experience above all else. If they are unable to reach audiences and achieve engagement, that lack of receptiveness can often be traced back to a poor user experience in general. Taimi offers support and assistance to users with profile related questions and other concerns. The platform also provides a safe, welcoming environment to a wide spectrum of users. It meets the needs of people in search of friends, long-term relationships, and sexual adventure.
Additionally, Taimi is committed to the health, safety, and wellbeing of the LGBTQIA+ community. The platform is involved in public health initiatives, for example. People in this demographic want to align with brands that care about the same issues they do. Brands that run ads on Taimi may achieve the positive association they seek.
Demographics of Taimi Users
Taimi’s audience skews pretty evenly when it comes to gender. It is most used by Gen-Z, but also has a large number of Millennial users. There are even some younger members of Gen X on the app.
The breadth of the Taimi demographic also stands out when it comes to sexuality, gender identity, and relationship goals. While competing brands in this niche often focus a single segment (e.g. single gay men or gays/lesbians seeking monogamous relationships), Taimi is a dating app for people who want to find love, sex, and a variety of other connections. It offers fluid dating that encourages authenticity, exploration, and diversity. That’s something to consider if you are interested in reaching audiences that may not be present on other dating platforms.
Taimi Vs Jack’d Ads Pros & Cons
Before you submit inquiries for more information on your advertising options, take a look at these pros and cons.
Shared Pros
- Partners receive hands-on support and assistance
- Ability to run ads on multiple apps
- Inquiries are handled promptly
Pros For Taimi Only
- Reach the entire world of the LGBTQIA+ spectrum
- Choose from multiple advertising formats
- Options for events interested clients
Shared Cons
- Campaigns unable to reach beyond a queer audience under 50
Cons For Taimi Only
- May not have as strong a reach among gay men than other apps
Cons For Jack’d Only
- Reach further limited to BIPOC gay men
Conclusion
Both Taimi and Jack’d provide effective advertising platforms with hands-on support, multi-app ad options, and quick inquiry handling. However, the differences between the two platforms will guide which is the better fit based on your campaign goals.
Taimi excels with its broader appeal across the LGBTQIA+ spectrum, offering various ad formats and opportunities to engage clients interested in events. However, its impact among gay men may be less pronounced compared to other platforms.
Jack’d offers a more focused reach within the BIPOC gay male audience, making it an ideal platform for advertisers looking to engage with this specific demographic. However, this focus can limit its overall audience diversity.
Both platforms share the limitation of being most effective within a younger, queer audience, with campaigns struggling to extend beyond those under 50.
In conclusion, if your goal is broad LGBTQIA+ representation, Taimi is the better choice. For campaigns aiming to target BIPOC gay men, Jack’d offers more specialized engagement.
