Maximizing brand growth and reach by advertising on platforms that target queer audiences.
Don’t Miss Business Opportunities With LGBTQIA+ Targeted Ads
More than half of queer adults age 18 – 29 have used dating apps or web sites. 37% of those age 30 – 49 have. Many of them click through on paid dating ads. People who use queer dating platforms or other LGBTQIA+ focused apps have a mission to achieve their goals. At the same time, these folks are also prospective customers waiting to be engaged.
Brands can achieve these goals by partnering with the right platforms and implementing the right strategies. To do that, they need help creating targeted ads that integrate naturally with native user experiences.
All About Taimi
Taimi was created to offer members of the LGBTQ+ community a truly inclusive platform for romance, sex, or friendship. We’ve built our brand around three core values that include discovery, diversity, and exploration that empower our members to connect with one another while exploring their identities and preferences in an affirming environment. Our audience is progressive, engaged, and they are eager to support brands that align with their values and offer quality products & services.
If you’d like to partner with a forward-thinking LGBTQ+ brand with a highly engaged user base – welcome to Taimi! You are the brand that we’re interested in speaking to.
Why Partner with Taimi?
Taimi has a user base that has surpassed the 20 million mark. The majority of our audience lives in Tier one countries including the US, Canada, UK, and Australia. Because we place such a strong emphasis on diversity, your brand will be able to connect with people who identify as gay, lesbian, transgender persons, ace, pansexual, bi, poly, queer, and beyond.
Other gay dating sites may use words like diversity, but these sites almost entirely cater to a very limited demographic – white, lesbian, gay, and bisexual people who are interested in hetero-normative experiences. At Taimi, we attract those consumers along with a broad spectrum of folks on a search for what only we can provide!
Taimi: Truly Queer Centered
Why pay money to place your ads on dating websites that treat your target audience as an afterthought? the answer: Why pay to post them on websites where you will get no support in audience or relationship development.? That’s no way to get your money’s worth out of your dating ads
Taimi was built from the ground up for the LGBTQ+ community.
Taimi has targeted men, women, and transgender folks who identify as queer since we began. Everything about our platform design, content, available features, processes, and procedures have been created to address the needs of our members.
Organic Integration of Ad Creatives
The best way to ensure interest in your ads is through organic integration. When our members see your dating ads, they won’t see the kinds of intrusive ads they see on so many other sites. Instead, they will see relevant ads that don’t detract from their online experience.
Get in front of the target customer organically.
Reach a Young, Progressive Audience
Taimi attracts a young, diverse audience with progressive values.
Taimi: Opportunities And Benefits For Advertisers
2024 has proven to be an intense year, and we’re in the middle of it. Out of all of this, one thing remains clear. Millennial and Gen-Z consumers want to align themselves with businesses that do the right thing and are ready to hold those that don’t accountable.
This history has influenced the dating and porn sites that they join, the products they buy, and their online parasocial/brand relationships.
This is the time for brands to seize the opportunity to show that they support the LGBTQ+ community.
Despite 2024 being a difficult year, we saw LGBTQ+ people break a lot of barriers in politics, business, entertainment, and more industries. So, it’s no wonder that LGBTQ+ consumers prefer brands that are not only seeking to be aligned with their cause but also have a strong stance on equality and diversity.
If you want your company to establish a real connection with LGBTQ+ people, it’s important to do it organically. That’s why Taimi, a fluid dating app for LGBTQ+ people, is the best place for it.
Taimi is one of the largest LGBTQ+ platforms. In 2024, it has grown to approximately 25 million members, with 80% of them between 18 and 34 years old. Taimi users are of different backgrounds, gender identities, sexualities, races, nationalities, and worldviews. However, there’s one thing that unites them — they all want to live in a world that’s free of prejudice and discrimination – which includes engaging with prospective connections the way they want without judgement. That’s what the concept of fluid dating is all about. Taimi has already created this space online and strives to make it happen in real life.
Now, imagine that someone from that demographic picking up their phone and engaging with your brand. Are you a fit for Taimi ads?
Here is why Taimi is the best place to reach the LGBTQ+ audience:
Taimi is one of the fastest-growing dating platforms on the market. It’s easy to see why! It was created with a genuine understanding of queer dating culture. Something that’s been missing in the LGBTQ+ online dating niche. For our members, Taimi feels like home.
Unlike most dating apps, there’s more to Taimi than just scrolling through profiles or personals aimlessly. It’s a place where technology and humanity work together in the best possible way. Unlike other dating apps, Taimi helps people connect with nearby queer folks who have something in common with them.
Not only can Taimi allow your brand to engage with a diverse customer profile, it can also help you do it in a way that works best for it.
We offer several native advertising formats — a sponsored post-banner, sponsored stories, and a medium banner. The ads will blend in with the photos and updates from the Facebook user’s community allowing a smoother native advertisement for the brand. Stories are also a great way to grab the audience’s attention, while banners are perfect for more complex and visually appealing content. No worries, we can help you create the right online ads that will keep members interested.
The Taimi product team is constantly working and researching to ensure that the options we have to offer you reflect the most recent understanding of what is, and what is not working. This is how we ensure that the advertising methods we use will help you reach a responsive, targeted customer group.
For example, their research has recently shown the following method to no longer be effective:
Sponsored inbox messages and push notifications where each account user will get a notification that will explicitly inform them about the brand, and the promotion link will land directly in their inbox.
Ads that cast too wide a net by posting to classified or general interest sites like Craigslist.
Despite the fact that you can choose your audience based on their location, demographics, browsing history, or device type, these advertising options are simply not as effective as the native formats offered websites such by Taimi today. People want seamless experiences on dating sites, not intrusive dating ads that feel like spam.
We’d love to work with your brand! With a wide range of advertising formats and targeting strategies, we are confident that you will find an optimal combination for your brand. Talk to us if you would like to receive more information or see some examples of advertising mockups.
Taimi is always on the lookout for issues and events that are important to the LGBTQ+ community. Pride month has always been and perhaps, will always be the host to the biggest LGBTQ+ parties and marches throughout the world. It’s important to understand that it’s not all about the fun, in many places Pride continues to be about fighting for human rights, speaking out against injustice, and demanding equality. That’s why Taimi is an official partner of several global Pride events.
Here at Taimi, we firmly believe that inclusivity, equality, and diversity should be the pillars of our society. To make our vision come true, we need strong, like-minded partners. Working with Taimi is your chance to take a stand for human rights and support Taimi’s values. In exchange, we will help you start a direct conversation with LGBTQIA+ demographic, acquire millions of young, loyal members, and ensure your brand gets the recognition it deserves. If your company stands for equality and is ready to fight for a better world—don’t fight alone! Join Taimi!
If you would like to get more information about Taimi and its advertising opportunities, please be free to contact Diana, Taimi’s Global Partnerships Manager, at [email protected].
Most Talked About Features on Taimi
When it comes to creating an ad with Taimi there are many things you can talk about. Here are some of the most talked about features to give future partners an idea of what to talk about in their ads. Many of these are free to our users, and others are premium.
Dark Mode
This mode makes the screen darker for those who are using the site. Therefore whenever someone logs into their account and turns on this feature they won’t have to worry about eye strain that is commonly caused by bright screens.
Private Browsing
Some of our members aren’t ready to engage, just do a bit of lurking. Here, they can control their experience by using incognito mode.
Photo Sharing
Like many other dating sites you can post photos on your taimi profile whenever you log into your account for free. However you can also share photos privately with other members online.
Search
Whether you are a woman looking to connect with another woman, or a man looking to connect and chat with another man, you can utilize the sites detailed search engine by selecting the criteria you are most interested in. Age, race, gender identity, sexuality, it’s all there
Detailed Profiles
Most, if not all people on Taimi are a part of the LGBTQ+ spectrum, and many of them have information about themselves that they wish to disclose or keep hidden and we at Taimi believe that everyone should be able to share as much as they can about themselves without being forced into it. That’s where detailed profiles come in. With our detailed profile features any person who makes on account can share as much information as they wish. Sexuality, gender identity, desire for friends or for a relationship, they can disclose the information they wish and whatever they don’t want to disclose can either remain blank or be hidden at their request.
What Taimi is Not
When it comes to creating ads for one of the highest rated online dating sites online there are often misconceptions as to what Taimi is and what it is used for. Here are some things to consider when thinking about your ad partnering with Taimi.
A Pornographic Website
Porn sites are websites in which people post videos of one of more people engaging in sexual acts. This can be done for free or for compensation. While people are welcome to consensually send sexually engaging content to each other privately, like many other dating sites pornography is not welcome in the form of public content. Blurring is also a free feature we offer so members aren’t exposed to posts or messages with graphic images unless they agree to see items of a private nature.
A Personal Ads or Classified Site
This isn’t like Craigslist or another online website where people post personal ads or dating ads. We offer a significantly better experience for members of the queer community who want to be connected with mutuals who are truly compatible. That’s not something they can get via Craigslist or online personal or dating ads either.
We achieve a greater level of customer satisfaction and engagement because we curate recommendations based on member behaviors and preferences. This means your prospective customers don’t have the frustration of scrolling through irrelevant personal ads and eliminating all of the crap that doesn’t apply to them.
Another Version of Facebook, or other social media site
So, Taimi isn’t like Craigslist or those sites for personals ads. It isn’t a social media platform either. While there is definitely a social aspect here that includes several options to communicate with others, share pictures, and engage in self-expression, Taimi is focused on connecting people with compatible profiles for dating, friendship, sex, and more!
A Straight Relationship Service Repackaged as a Queer Service
You have an opportunity to reach a unique target customer group when you place your ads on Taimi. That’s because many LGBTQIA+ dating sites are based on the design of hetero websites. This means that they primarily only target lesbians, gays, and bisexuals who are cisgender. Their primary members are people who date in traditional ways.
That’s great if you want your ad to reach those consumers. But, what if you wanted to reach people who are trans, nonbinary, newly exploring their sexuality or gender identity, folks into the BDSM scene, or who are polyamorous?
Taimi is a place where people are free to explore and date their way. If this aligns with your ad targeting and marketing goals, then it just makes sense to give Taimi ads a try.
A Hookup Site or an LTR Site
It’s not either of these things! Taimi is both! We use profile information, location data, browsing history, and user preferences to match people with members who date like they do! If you have been wondering about our use of the term “fluid dating”, that’s what we mean! Our members can use our service to date how they want without judgment or preconceived notions. We welcome people who want casual dates, the love of a lifetime, friendship, or to explore their sexuality like never before.
An Unmoderated Website
We don’t offer products here. Taimi offers curated connections based on user preferences in an environment where people feel safe to be authentically themselves. People and relationships aren’t commodities to be bought or sold like items on Craigslist. To create the environment that we want our members to enjoy, we have implemented moderation protocols to ensure that people who engage here are who they say they are.
Where might the Ads be Seen?
Your ads will be seen on our website and app. We use data to ensure the best possible ROI on your ad spend. That data will include history of past ad use and preferences on our site, demographics, and preferences. That way, your ads are always relevant to people visiting Taimi.
We will also explore the future possibility of partnerships with brands that extend to social media platforms like Craigslist, Google Ads, and events. We have done the latter in the past with great success. If you are interesting in partnering across multiple platforms, let us know when you sign up for Taimi advertising.
What Kind of Product And Services Ads Fit
Will your ad fit on Taimi? The answer is probably yes. We have a broad spectrum of members with varying interests, needs, and values. They tend to have money to spend and to be receptive to ads if they find the company relatable and the product worthy of their attention. For the most part, you should keep in mind that our members are:
- Educated
- Progressive
- Smartphone users rather than laptop or desktop users
- Interested in engaging with socially responsible businesses
- Fashionable
- Opinionated
- Constantly connected
- Community minded
Your ads don’t need to promote products that are specifically queer, or that are related to dating and sex. You are free to present products that you think align with the Taimi audience.
What You Can Include in Native Advertising on Taimi
If you decide to run a native ad on Taimi, the biggest challenge is often figuring out what you want to write about.
- Ideas for Dates
- References to Movies
- Dating Location Advice
- Recommendations for phone apps and other tech
- Decorating style or aesthetics content
Basically, you want to write about something that reflects your expertise, promotes your product in a natural way, and encourages people to sign up to learn more about your products and services.
What You Should Not Include
Content That Can Considered to Be Spam
Spam is considered to be irrelevant, unwanted, and intrusive communication online. This can be anything from a popup ad in the middle of the page, to sending content directly to the phone or email of a person who’s information was acquired.
Personal or private information
Personal ads or personals are welcome on Taimi, however these are normally created for members as a request from the user they are created for. Personals should not be created by partners, because that causes distrust and degrades the user experience. We especially don’t allow personals under the guise of selling sexuality as a service. this includes linking to such ads on Craigslist or other sites.
Anything That Causes Legal or Ethical Concerns
Taimi is not a place to advertise products geared towards minors. We also can’t allow sales related to drugs, alcohol, nicotine, or weapons.
