As a marketing pro, you know that members of the LGBTQ+ community can be a lucrative target audience. That’s probably why you’re considering placing ads on gay dating platforms. As people look for potential matches, they are often in a receptive frame of mind for the right marketing messages. But, which sites are the best choice for hosting your ad content?
If you haven’t considered them yet, the Taimi or Scruff app are two worthy contenders. Let’s take a look at how these two apps stack up against one another and why millions have used their services.
Advertising on The Scruff Dating Platform
Headed by Eric Silverberg, Scruff is advertised as an LGBT dating app. While it may be true that the company welcomes all communities within the queer spectrum, it’s clear that Scruff is truly a place for dating and social networking among gay men. That could be a bug or a feature depending on your marketing goals. However, if your target audience is gay men, Scruff could be a good choice for your messaging. Here’s what they have to offer:
- Mobile-focused ad service
- Full-screen ads with inbox alerts
- Direct relationships with advertisers – no 3rd party ad networks
- Personalized assistance with campaigns from company ad experts
Why is The Scruff App a Good Advertising Choice
Scruff takes a very personalized approach to this process. The team there builds a direct relationship with each advertising partner to ensure that their members have a very organic experience including the ads they see. Because of this, members appreciate the relevance of the ads they see and are more receptive to them. At the same time, advertisers who don’t have experience in this space have a supportive team to help them along the way.
How to Advertise on Scruff
Anyone who wants to place ads on the Scruff app may fill out a contact form to request a media kit.
Things to Consider When Advertising to Scruff Users
There are two key things to consider before choosing an app for advertising. The first is the demographic of its members or users. The other is the features offered. Here are a few things to know about Scruff.
Scruff Features
Scruff has several features available to give members of the gay community a better online dating experience. Some of these are premium and only offered to those who subscribe to Scruff Pro. For example, the ad-free experience is a paid feature. So is Scruff’s powerful search feature, and the ability to share private photos.
Other features are free for both Android and iOS users. All users can message, save profiles, chat, send a “Woof”, and use the Ventures feature to help connect with users all over the world. Also, while users without paid subscriptions cannot use Scruff’s powerful search and filters they still have access to a very serviceable search utility. Scruff is also a place to submit and promote relevant events that may be seen by millions of users.
Scruff Demographics
Scruff is an app for men who want to connect with other men. They do this using Scruff’s powerful search utility, but what kind of men sign up for this app? Here are some representative characteristics:
- Majority of users are men
- Focuses on curating queer encounters
- Users skew slightly older than other gay apps
- Higher socio-economic status
Advertising on The Taimi Dating Platform
Before you decide on the best app or social networking platform for your ads, consider Taimi. This fully-inclusive LGBTQIA+ app has taken a unique approach to online dating which may help you reach untapped markets.
Why is The Taimi App a Good Advertising Choice
Many dating and social networking sites for the queer demographic are built upon the same structure as straight dating apps. The assumption is that LGBTQIA+ folks experience dating and other interactions in the same way as straight people. Taimi is different. The people who join the site are encouraged to explore their preferences, discover themselves, and explore many dating possibilities. Because of this, people who don’t feel at home on other apps feel free to engage, chat, and get to know their mutuals on Taimi.
How to Advertise on Taimi
Taimi is an app for queer dating that works on both Android and iOS. The ads team there works hard to understand the unique needs and goals of each potential client. This information is used to aid them in creating the ideal advertising strategy.
Communication is also a key component of Taimi’s ads services. Clients are informed about the different formats available to them, including banner ads, events partnerships, native ads, and social media partnerships. They are also kept in the loop on the use of data in campaigns, and how ongoing campaigns are progressing. This makes it possible to make ongoing adjustments for campaign optimization.
Taimi focuses on local connections, which makes it a great choice for promoting local events and businesses. Options like this are part of the client dashboard.
Data is a key component within the Taimi ads infrastructure. This information can be used by clients to target ads based on interests, device type, demographics, location, in-app behavior, and engagement history.
Things to Consider When Advertising to Taimi Users
It’s helpful to understand Taimi’s core audience as well as some of the features that set the app apart.
Taimi Features
Taimi has robust features that enhance user experience, and allow people to make meaningful connections. Some are free while others require a premium membership. Taimi members can chat, boost their profiles, share pics and videos, and send likes. They can also answer questions and create detailed profiles that use preferences and filters
Taimi Demographics
There are slightly more men than women using Taimi, but it’s pretty evenly split. The app is most popular with Gen Z. It also has a strong Millennial presence, and even attracts some younger members of Gen X.
Perhaps what really makes Taimi stand out is that it’s so popular across the entire rainbow spectrum. While other gay dating apps use filters and other tools with one or two segments of this audience in mind, Taimi covers all possibilities. That’s something to know if you are looking to target an audience that may not be present on other apps. Finally, Taimi doesn’t struggle with the device wars in any way. It is available on iOS and Android, and attracts users from each.
Taimi Vs Scruff Ads Pros & Cons
The best way to decide is often a simple side-by-side comparison. Take a look at the pros & cons.
Shared Pros
- White glove service
- Tie in ads with Facebook and other platforms
Pros For Taimi Only
- Multiple advertising formats
- Reach full range of LGBTQIA+ spectrum
Shared Cons
- No reach outside of a queer, progressive, younger-skewed audience
Cons For Taimi Only
- Limited depth of reach with gay male audience
Cons For Scruff Only
- Lack of reach beyond queer male audience
Conclusion
Both Taimi and Scruff offer unique opportunities for advertisers, especially for brands targeting the LGBTQIA+ community. Their shared benefits include white glove service and seamless integration with Facebook and other platforms, ensuring efficient campaign management.
Taimi stands out with multiple advertising formats and its ability to connect with the entire LGBTQIA+ spectrum. However, it may not penetrate as deeply into the gay male audience as expected.
Scruff is more specialized, but its focus is primarily on queer male users, limiting its audience diversity even further.
Ultimately, the right platform depends on your campaign’s focus. If you need broader representation across the LGBTQIA+ spectrum, Taimi is the better option. However, for campaigns targeting gay male audiences specifically, Scruff offers a more concentrated reach. Both platforms share a limitation in their niche appeal, primarily attracting younger and progressive users, which may restrict reach outside these demographics.
